Founded in 2005, was created through a shared passion for fashion, design, art, and music. Through this passion for culture the collective vision was to bring world-renowned names, emerging designers and unearthing brands from all corners of the globe to northeast England’s like-minded community. 15 years later and is now a leading fashion design destination, offering its global community unique experiences via physical concept stores and digital touchpoints.

Reflecting on its founding principles,‘s purpose is to inspire and educate its community through fashion, design, art and music. Whether it be through digital editorials or thought-provoking storytelling, collaborations or in-store workshops and live events, is a stage to inspire, educate, drive culture, conversation, and change.